Summary

-Culture is difficult to measure and to discuss because it involves shared ways of perceiving the world that members of a group take for granted.
-Culture is learned, and can be considered only relative to other cultures. There is no absolute right or wrong in cultural preferences.
-National culture gives people their basic assumptions and values, i.e. their ways of viewing the world
-Other levels of programming are more about practices or ways of doing things.
-National cultural values are much more difficult to change than other level of culture.
-Hofstede and Trompenaars have proposed the most expressive and popular categories of culture.
-Their dimensions help to clarify some of the most important ways in which cultures differ and how those differences affect organisations generally

1. 
   Managers can more successfully manage differences in culture if they
   •understand their own capital biases and assumptions
   •consider the reasons why different cultures´ways of doing things make sense in the light of their cultural assumptions
   •view cultural assumptions and ways of doing things not as irreconcilable differences, but rather as different starting points that can be integrated to develop uniquely competitive solutions.
   •knowing national cultures means learning about potential threats but also about opportunities